Service, services and products: rethinking operations strategy
نویسندگان
چکیده
منابع مشابه
Service, services and products: rethinking operations strategy
Purpose – This paper proposes a new approach to operations and supply strategy in the light of recent developments in the analysis of the respective roles of products and services in delivering benefits to customers. Design/methodology/approach – Reviews and synthesises concepts from operations management (OM), marketing, economics and related areas. Examples of product and service combinations...
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ژورنال
عنوان ژورنال: International Journal of Operations & Production Management
سال: 2009
ISSN: 0144-3577
DOI: 10.1108/01443570910953586